![]() You can automatically hook up your podcast to YouTube, for example, and import your entire back catalogue with just a click. The very best thing about Headliner is how convenient it is. You also have the option of adding text to make your video content more accessible. You can upload the audio and just add some video to make it more engaging for a listener. For example, you might record a podcast, then upload your podcast as a video to Twitter and YouTube.Ī tool like Headliner gives you a few options to do that. This lets you post in more places where your audience might be hanging out, without very much work. A great way to do that is to turn audio content into video. To help make sure your content investments pay off, you need to reuse it in new formats across channels. Videoleap supports some really nifty special video effects that you can use to make your video stand out and by using templates, you can benefit from the soundtrack syncing, fancy cuts and visual effect setups that others have worked hard on.Ĭreate your video using Videoleap, and then repost it onto TikTok, Instagram, Twitter, Facebook or even your own blog. You can use the platform’s community-shared video templates to quickly throw together some content that has high production value. ![]() Videoleap can make your time go further by helping you easily create and then reuse your video content time and time again. All small businesses face major time constraints, as there just aren’t enough hours in the day to get it all done. What’s next? The video itself, of course. You have some content ideas and you’ve got your branded intro. It’s an easy tool to use and there’s a free tier if you want to take it for a spin. If you’re working on a budget (and let’s be real, what small business marketer isn’t?) creating branded, reusable video intros using a tool like Visme is one of the best ways to save money and time, while making your content look more professional. But one of the easiest to get right is a consistent video intro. That obviously breaks down into a lot of facets, such as consistent brand colours, consistent posting schedules and consistent topics. What’s one thing that almost every multi-channel marketing expert will tell you to do? Be consistent. RightRelevance is free to use as a research tool. This helps you come up with video topics that are likely to appeal to your target audience, based on video content that’s already successful. You can see who shared these videos and even filter by geo-location. RightRelevance shows you trending topics, videos and similar content related to board games. Say you’re a small business that sells speciality board games. Instead, take a more analytical approach with a resource called RightRelevance. Especially as a small business, you can’t afford that. That’s a recipe for wasting time and energy. Not sure where to start with video marketing? The worst thing you can do is post video content based on your gut feel, without validating your ideas using data. Trend-fuelled ideation with RightRelevance Luckily, there are plenty of video creation tools to help make your job easier, faster and more enjoyable. What’s more, short-form videos are the most engaging types of social media posts, according to audience preferences.Ĭommitting to creating a steady stream of videos, however, can feel like a lot, especially if you’re already stretched thin. Research shows there’s a strong correlation between video marketing and customer purchase intent. ![]() One of the best ways to reach your audience cheaply and quickly is through video marketing. You don’t have the luxury of just posting until something magically works. You’re facing a limited budget, gaps in brand awareness, big competitors, and difficulty with even measuring what works and what doesn’t. There are thousands of articles that tell you to just ‘get on TikTok’ or ‘post to Facebook’ without giving you the context you need to actually do those things in a way that doesn’t waste your time or energy. Doing it well can be expensive, slow and confusing. But as a small business owner, you are familiar with one of the biggest challenges you face: marketing.
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